Branding

Over the Easter holidays, we were given a small task to carry out on the topic branding, which we had learnt about previously. Our task was to arrange ourselves into small groups and to create a new object, drink, food package etc.. Gender, age and what audience we wanted our product to attract was just a few things we had to consider. We chose to create an energy drink that would be suitable for university students. The name of the drink was "Push Up" as we though energy drinks gives you that push to go and feel energized. We then created a poster advertising our product which we will later present to the class, and give a small  presentation including  our ideas and why we chose to do this?